Online Video Marketing
by Marc Kossmann
Let’s face it… the bottom line question about online video marketing is the bottom line.
- Does it work for a Main Street business?
- Will it make you more money?
- Is this a marketing strategy with a positive return on investment?
We followed up with Drew Haney of Sir Speedy of Berwyn, PA. About eight months ago we launched a marketing campaign for his copying and printing franchise. In this quick interview, Drew explains how one phone call covered his entire video marketing investment. Take a listen to Drew:
A large quantity of high quality video is the key to success with your online video marketing campaigns. To be successful, you need to achieve three strategic goals with your marketing:
- Get Found Online (by your ideal clients, customers, or patients)
- Engage At An Emotional Level
- Build Profitable Automated Systems to Follow Up
You Engage by making sure that your video content is of consistently high quality. You have to speak the language of your ideal audience. You have to tap into the problem they’re experiencing. And then you have to evoke an emotion. It’s that emotion that will move them to take action with the solution you have to offer.
And, you Build Profitable Automated Systems when you understand this key concept: The goal of your up front marketing campaign is not to make a sale. It’s to trade valuable information in exchange for a name and an email address. Once you’ve made that trade, you can Follow Up repeatedly over time.
Which makes more sense?
- Invest in a marketing campaign to make a single sale to a client or customer?
- Or, creating a marketing campaign that allows you to make multiple sales to each client, customer, or patient as you build a profitable, long-term relationship?
Hopefully, you’re planning on taking door number two!
Online Video Marketing
Register now at TheVideoMarketingGuys.com, and you can:
- Immediately download Dr. Marc and Charlie’s Special Report “Power Your Profits Through Online Video Marketing: Discover How To Generate More Business, Make More Money, and Drive New Referrals When You Dominate Google Search Results”, PLUS
- You’ll get immediate access to Dr. Marc and Charlie’s recently recorded webcast discussing the power of online video marketing in detail, AND
- You’ll get a FREE 10-Part eCourse “Why Video Is Vital to a Professional” – all yours just by signing in.
So register right now! What are you waiting for?